High Use of Antibiotics and Adulteration in Farm Animals is to Change Consumer Protein Consumption Pattern
Clean labelled products, made with natural and plant-based ingredients, are enjoying massive growth across different verticals of the food industry. In tandem with the same trend, the pulse flour market has carved a niche for itself amongst the health-conscious consumers who have access to vegan products.
Gluten allergies have been a big cause of concern, making consumers choose better. This has caused pulse flour, banana flour, almond flour, and tapioca starch to gradually substitute wheat and rice flour in several food products. This paradigm shift can be felt across the baking industry that is constantly trying to appeal to a younger demographic by making their products healthy.
In the U.S. alone more than 1.8 million population are on a gluten-free diet. Pulse flour offers an excellent gluten-free option to end users, making it safer for a majority of consumers. Using pulse flour has also allowed food manufacturers the advantage of labelling products as “free-from” to cash in a raging movement to help consumers make informed decisions, especially in the developed markets.
The market is also expected to find additional momentum as lactose intolerant people move towards a plant-based protein diet for holistic nutrition. Baby food manufacturers will focus on the use of pulse flour to appeal to mothers balancing the tightrope walk of nutrition and limited choices.
Conventionally, meat-laden meals were popular protein diets. However, roaring voices for animal rights, awareness about the high use of antibiotics to rear cattle and poultry, and ocean pollution have put on the spotlight on vegan diet. Studies indicate that in 2019 more than 14% of the people in UK were vegan while in Germany the count stood at 1.3 million. With the aforementioned factors, the demand for pulse flour has risen considerably as it is high in proteins, fibres, and micronutrients. Focus on maximizing quality protein consumption is expected to fuel the pulse flour market between 2021 and 2025.
Pea Pulse Flour to Pace Ahead as it Offers Excellent Protein Levels
The global pulse flour market is segmented on the basis of product type, application, sales channel, and region. By product type, the market is segmented into peas, beans, lentils, and chickpeas. The peas segment is estimated to hold a major share in the global pulse flour market as it is a rich source of protein. This sole reason has gained pea flour sizeable traction in the confectionery industry. It is also being used for pasta production as consumers seek a healthier alternative.
On the basis of application, the global pulse flour market is segmented into food and beverages, feed, and others such as personal care and nutraceutical. The food segment is further sub-segmented as bakery, pasta, dairy, and snacks. The overall food and beverages segment is expected to gain a high incremental dollar opportunity over the forecast period due to the growing demand for gluten-free and dairy-free alternatives from health-conscious consumers.
Based on sales channel, the market segment includes B2B sales and B2C sales. The B2C sales segment is further sub-segmented into supermarket/hypermarket, departmental and convenience stores, speciality stores, and online sales platforms.
Rising Prevalence of Celiac Disease is to Trigger the Market Growth in the U.S.
The Europe pulse flour market is expected to register a relatively high CAGR over the forecast period. A swelling wave of veganism will drive market growth in the region. Higher awareness about healthier diets is steadily replacing all-purpose flour with pulse flour in recent years. As the region has several bakeries, it is expected to be a significant consumer of pulse flour in the coming years.
The U.S. is also expected to register substantial growth over the forecast period. Increased consumer preference for egg-free and gluten-free products due to their allergic natures is expected to support the growth of plant-derived natural food products.
Global Pulse Flour Market: Competitive Landscape
The research report includes a study of key players operating in the global pulse flour market such as Ingredion Inc, Archer Daniels Midland, SunOpta, Batory Foods, Diefenbaker Spice & Pulse, Anchor Ingredients, Bean Growers Australia, Great Western Grain, The Scoular Company, and EHL Limited.
Manufacturers are looking at expanding production to keep up with the rising demand. For instance, in 2018 Ingredion Inc., signed a joint venture with a Canada-based company Verdient Foods, Inc. The investment was made within the existing facility to produce pulse-based protein concentrates and flours from peas, lentils, and fava beans for food applications for humans.
Key Elements Included In The Study: Global Pulse Flour Market
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