Fairfield Market Research Baby Stroller Market Share, Outlook, Size, Growth, 2023-2030

Baby Stroller Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Industry: Consumer Goods & Services

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This study intends to unfurl the multiple facets of global baby stroller market and thereby examine how the short-term growth of the market will unfold during the stipulated time span.

Rising Spending on Baby Care Products to Fuel the Baby Stroller Market Growth

Rising travelling trend among baby boomers, and millennials has significantly widened the scope for baby strollers. This is mainly owing to rising demand for easy travelling and convenience for babies, and parents alike. Moreover, increasing birth rates worldwide and rising concerns regarding safety have further triggered the need for efficient baby strollers, thus influencing the growth of baby stroller market. Rising concerns among parents apropos to baby safety is a crucial factor triggering increased spending on various baby care products. This has also resulted in parents being extremely selective while choosing baby products largely focusing on quality and serviceability. Baby stroller is no exception to this as parents chose branded strollers featuring simplicity and convenient manoeuvrability and spend more on such products. For instance, Artsana Inc. reported in 2021 that it generated significant revenue of around EUR 1,720 million, a significant increase as compared to the previous year. In this backdrop, growing inclination toward reliable and functionally advanced baby care products is expected to bolster the growth of the baby stroller market.

Lightweight Strollers to Account for a Significant Revenue Share in Global Baby Stroller Market

The demand for lightweight baby strollers has been on an upward trend since the past few years and is expected to further grow in the coming period. Lightweight strollers are manufactured using sustainable lightweight materials and are easy to fold. In addition, they are comfortable for short travel. They are also safe and durable with sufficient stability. Moreover, lightweight baby strollers are easy to maneuver, inexpensive and perfect for any lifestyle. Young babies can also sit in upright position in these strollers and can carry out activities such as walking and hopping. These functional features and cost effective nature of lightweight strollers have fuelled their sales, consequently complementing the revenue growth of the baby stroller market on the global front.  

Asia Pacific to Remain a Lucrative Revenue Pocket for Baby Stroller Market Players

Rapid increase in population coupled with rising urbanization across developing nations such as China, and India remain instrumental in driving the growth of baby stroller market. In addition, growing number of working females and mothers has also triggered the demand for baby strollers in Asia Pacific since the past few years. Furthermore, the region has reflected high lucrativeness from a business standpoint owing to various aspects such as high customer pool, easy availability of cheap land and labour and progressive economic statistics. This has attracted several players to establish their footprint in the region and carry out different promotional activities and branding stunts to further deep dive in the Asian baby stroller market. Baby care products segment being no exception, the manufacturers of baby strollers are also investing in rebranding and repositioning their products and involved in the development of new innovations and launches leading to deeper market penetration.

For instance, in January 2022, a new line of Doona Gold which is an upgrade of Doona USA’s Doona stroller, car seat and liki trite was launched. Doona USA announced that this new product features handlebars with black faux leather, gold splashed canopies, matching storage bags, and gold accents. Such developments and new launches have triggered the sale of baby strollers in the region, in turn complementing their revenue generation to baby stroller market. Additionally, rising awareness towards physical health has resulted in an increase in mothers carrying out activities such as jogging and brisk walking with their babies thus fuelling demand for efficient baby strollers. This factor coupled with growing inclination towards a nuclear family structure continues to influence the baby stroller market in the region. Manufacturers of baby strollers can expect a potentially optimistic scenario from Asia Pacific in the forthcoming years.

Baby Stroller Market: Competitive Landscape

A few of the major players in baby stroller market include Baby Trend, Brevi Milano S.p.a., Artsana USA Inc., Bugaboo International B.V., Baby Jogger LLC, Goodbaby International Holdings Ltd., Newell Brands Inc., and Summer Infant Inc. The key players in global baby stroller market are focusing on improving their global footprint by enhancing their research and development activities. They are also involved in strategies such as introducing new products, selling at competitive pricing, and entering collaborations, and partnerships.

Recent Notable Developments

  • Thule introduced a new Thule Shine stroller in 2022. The company claims that this compact baby city stroller reflects simplicity and is for toddlers and newborns. It is light in weight and compact with advantageous design feature that makes it an ideal product for navigating all terrains
  • In March 2022, Dune and Reef baby strollers were launched by Silver Cross. The company announced that this product is designed for urban families and those individuals who are looking for intelligent and space saving pushchair. Also suitable for newborns, this product can be easily maneuvered with a hassle free movement.
  • In February 2022, Graco launched Modes Nest2Grow 4 in 1 baby stroller and travel system. This is a streamlined single baby stroller which can convert into a double baby stroller
  • In May 2022, by collaborating with Hartan, Mercedes AMG GT introduced a limited edition baby stroller that features adjustable seat

Regional Classification of the Global Baby Stroller Market is Described Below:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • Spain
  • U.K.
  • Italy
  • Russia
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Southeast Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East and Africa

  • GCC
  • South Africa
  • Rest of Middle East and Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Baby Stroller Market

  • Baby Stroller Market by Product/Technology/Grade, Application/End-user, and Region
  • Executive Summary (Opportunity Analysis and Key Trends)
  • Historical Market Size and Estimates, Value, 2018 - 2022
  • Market Value at Regional and Country Level, 2023 - 2030
  • Market Dynamics and Economic Overview
  • Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
  • Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
  • Regional and Product/Grade/Application/End-user Price Trends Analysis
  • Value Chain and Five Force’s Analysis
  • Regional/Sub-region/Country Market Size and Trend Analysis
  • Company Market Share Analysis and Key Player Profiles

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