This study intends to unfurl the multiple facets of global baby stroller market and thereby examine how the short-term growth of the market will unfold during the stipulated time span.
Rising Spending on Baby Care Products to Fuel the Baby Stroller Market Growth
Rising travelling trend among baby boomers, and millennials has significantly widened the scope for baby strollers. This is mainly owing to rising demand for easy travelling and convenience for babies, and parents alike. Moreover, increasing birth rates worldwide and rising concerns regarding safety have further triggered the need for efficient baby strollers, thus influencing the growth of baby stroller market. Rising concerns among parents apropos to baby safety is a crucial factor triggering increased spending on various baby care products. This has also resulted in parents being extremely selective while choosing baby products largely focusing on quality and serviceability. Baby stroller is no exception to this as parents chose branded strollers featuring simplicity and convenient manoeuvrability and spend more on such products. For instance, Artsana Inc. reported in 2021 that it generated significant revenue of around EUR 1,720 million, a significant increase as compared to the previous year. In this backdrop, growing inclination toward reliable and functionally advanced baby care products is expected to bolster the growth of the baby stroller market.
Lightweight Strollers to Account for a Significant Revenue Share in Global Baby Stroller Market
The demand for lightweight baby strollers has been on an upward trend since the past few years and is expected to further grow in the coming period. Lightweight strollers are manufactured using sustainable lightweight materials and are easy to fold. In addition, they are comfortable for short travel. They are also safe and durable with sufficient stability. Moreover, lightweight baby strollers are easy to maneuver, inexpensive and perfect for any lifestyle. Young babies can also sit in upright position in these strollers and can carry out activities such as walking and hopping. These functional features and cost effective nature of lightweight strollers have fuelled their sales, consequently complementing the revenue growth of the baby stroller market on the global front.
Asia Pacific to Remain a Lucrative Revenue Pocket for Baby Stroller Market Players
Rapid increase in population coupled with rising urbanization across developing nations such as China, and India remain instrumental in driving the growth of baby stroller market. In addition, growing number of working females and mothers has also triggered the demand for baby strollers in Asia Pacific since the past few years. Furthermore, the region has reflected high lucrativeness from a business standpoint owing to various aspects such as high customer pool, easy availability of cheap land and labour and progressive economic statistics. This has attracted several players to establish their footprint in the region and carry out different promotional activities and branding stunts to further deep dive in the Asian baby stroller market. Baby care products segment being no exception, the manufacturers of baby strollers are also investing in rebranding and repositioning their products and involved in the development of new innovations and launches leading to deeper market penetration.
For instance, in January 2022, a new line of Doona Gold which is an upgrade of Doona USA’s Doona stroller, car seat and liki trite was launched. Doona USA announced that this new product features handlebars with black faux leather, gold splashed canopies, matching storage bags, and gold accents. Such developments and new launches have triggered the sale of baby strollers in the region, in turn complementing their revenue generation to baby stroller market. Additionally, rising awareness towards physical health has resulted in an increase in mothers carrying out activities such as jogging and brisk walking with their babies thus fuelling demand for efficient baby strollers. This factor coupled with growing inclination towards a nuclear family structure continues to influence the baby stroller market in the region. Manufacturers of baby strollers can expect a potentially optimistic scenario from Asia Pacific in the forthcoming years.
Baby Stroller Market: Competitive Landscape
A few of the major players in baby stroller market include Baby Trend, Brevi Milano S.p.a., Artsana USA Inc., Bugaboo International B.V., Baby Jogger LLC, Goodbaby International Holdings Ltd., Newell Brands Inc., and Summer Infant Inc. The key players in global baby stroller market are focusing on improving their global footprint by enhancing their research and development activities. They are also involved in strategies such as introducing new products, selling at competitive pricing, and entering collaborations, and partnerships.
Recent Notable Developments
Regional Classification of the Global Baby Stroller Market is Described Below:
Middle East and Africa
*Regions and countries are subject to change based on data availability.
Key Elements Included In The Study: Global Baby Stroller Market
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