Gluten-Free Bakery Products Market

Gluten-Free Bakery Products Market Outlook

Preference Towards Wellness Diets Feeds Global Gluten-Free Bakery Products Market

The Gluten-Free Bakery Products Market is valued at USD 6.1 Bn in 2026 and is projected to reach USD 9.7 Bn, growing at a CAGR of 7% by 2033. The “free from” food trend has been gaining momentum like wildfire across the globe. Varied research indicates that there are 160 ingredients that people are allergic to. Out of these lactose, gluten, fish, nuts, and eggs are commonly seen due to their use in food preparation across global cuisines.  

Gluten, a natural protein, primarily found in wheat leads to allergic reaction, causing celiac disease. Since decades there is a significant rise in the number of gluten-intolerant population as consumption of wheat remains ubiquitous across cuisines. According to research, about 20 million people in the U.S. suffers from gluten sensitivity while in UK every one person in a 100 has coeliac disease. Altogether 13% of UK population needs to avoid gluten in food to live a better quality of life. Thus, as consumers conscious try to change their ways, the shift in diet is expected to boost the global demand for gluten-free bakery products.

Certified Gluten-Free Bakery Products Gains Consumer Confidence

Improved consumer education and engagement about healthier choices has generated the need of better food products. This has created a preference for products that come with transparent declaration of ingredients and product origin. Thus, certified gluten-free bakery products are gaining more traction t as they play a pivotal role in building consumer confidence. Standardised labelling along with authorised certification, indicating product authenticity is helping manufacturers to build and gain consumer confidence. Analysts predict this to be an incredible sales pitch for consumers seeking gluten-free alternatives to their existing diets.

The US Food and Drug Administration mandates that gluten-free foods contain no more than 20 ppm of gluten. Association of European Coeliac Societies, NSF International, The National Celiac Association (NCA), and Gluten-Free Certification Organization (GFCO) are food authorities that certify food quality. These organisations claim that there is certain increase in the demand for certified gluten-free products.

According GFCO from January 2020 through April 2020 it certified 273 products from 23 brands in the U.S. Thus, assurance of certified gluten- free products built by these authorities will build confidence amongst consumers, enabling them to make well-informed purchase decisions.

Gluten-Free Biscuits and Cookies Remain Favourite Amongst Most Consumers

Fairfield Market Research indicates that the gluten-free bread segment is estimated to hold the largest value share during the forecast period. Bread remains an indispensable food item especially in the European region. Increased penetration of gluten-free bread on retail shelves is expected to fuel this segment’s growth over the forecast period. However, the biscuits and cookies segment is expected to exhibit relatively high CAGR over the forecast period. The segment is expected to gain an incremental dollar opportunity US$840.6 Mn by 2026. Increased demand for convenience snacking both at home and while travelling is expected to drive the demand for biscuit and cookies segment during the forecast period. 

Online Sales Channels to Exhibit Relatively Highest Value Growth

Analysts predict that the online segment is expected to outdo supermarkets/hypermarkets and convenience stores. The segment is expected to register a value CAGR of 14% over the forecast period. The pandemic has caused a shift in the way consumers shop to online shopping, eliminating the whole chore of shopping from a physical store. Shopping via social media platforms, quicker payment options, and verified product information are all expected to propel the online segment in the global gluten-free bakery products market.

Europe is Expected to Hold the Largest Value Share Followed by North America

UK is expected to lead the Europe gluten-free bakery product market as the country has significant number of gluten-intolerant people. In order to serve them, several retailers such as TESCO and ALDI have dedicated a section for gluten-free bakery products and also selling these products under their own brand name.

In addition, the region also has a millennial population base that is willing to pay more for health products. These factors are driving the demand for gluten-free bakery products in the region. Moreover, North America is expected to exhibit highest CAGR over the forecast period. Increasing number of baby boomers who prefer to consume healthy products in order to have low healthcare expenditure coupled rising prevalence of celiac disease is expected to drive the market growth in the region. 

Global Gluten-Free Bakery Products Market: Key Players

Some of the key players being studied in the global gluten-free bakery products market are:

• Pladis Global
• Conagra, Inc.
• Rudi’s Bakery
• NAIRN'S OATCAKES LIMITED
• Barilla Group
• Mondelez International
• Schär AG / SPA
• Associated British Foods plc
• Kinnikinnick Foods Inc.
• ALDI

The Global Gluten-Free Bakery Products Market is Segmented as Below:

By Product Type Coverage

• Bread
• Cakes, Pastries & Muffins
• Biscuits & Cookies
• Others

By Nature Coverage

• Conventional
• Organic

By Sales Channel Coverage

• Supermarket/ Hypermarket
• Convenience Stores
• Online
• Specialty Stores

By Geographical Coverage

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa